The American Humane Association began a promotional campaign in 1915 called “Be Kind to Animals Week”. Talks, contests and other events centered on kindness to animals occurred throughout the country. Posters were created and distributed nationwide. The posters ranged from text only posters to detailed color lithographs. Several different nationally recognized artists contributed work to this project. One of the best known artists was Morgan Dennis, and his iconic drawings of animals were largely recognized as representative of the “Be Kind to Animals” project. The goal of the “Be Kind to Animals” campaign was to promote kindness and compassion to all species.